About the HalaalGoodsMarket

HalaalGoodsMarket started in 2017 officially but the dream started way earlier than that.

In 2011, Fehmz lamented not having enough halaal options when visiting local markets or always having the usual “typically” halaal options of samoosas or looking out for the vegetarian offering. She knew she wanted to start something where halaal could be better showcased.

She once mentioned this to her friends a couple of years later and not a day later she read an article by Ishay Govender talking about the gap there was for a halaal market around and that catapulted her resolve to JUST DO IT. So she registered the website and told herself to do it. But the procrastination train got her and it was only until 2017 that she finally felt confident and ready to start something truly unique.

With many markets already around, what makes this one different? It’s a first of its kind artisanal food and design market that boasts halaal locally sourced items.

With a growing niche market, the halaal food industry is booming and local small businesses are entering the scene to offer their fare to a wider audience.

This market is different in that it is entirely curated, it’s not possible to just BOOK a stall at the market, a committee oversees the participation of each vendor through an application process to curate the best connoisseurs of Halaal goods.


This is not a normal run of the mill event. Our vendors have taken the flavours of the world and added the halaal touch. From Korean to Japanese and a twist on traditional favourites, there’s something for every palate.
The event is open to all to experience a food fusion like no other.

The HalaalGoodsMarket aims to promote sustainable development and growth of small businesses and favours locally made over imported where at least 70% of market participants sell locally sourced food, fashion and design goods.

Halaal is an Arabic word meaning permissible according to Islamic law. It refers to both goods and services acceptable to Muslims.
The halaal industry is growing and is estimated to be worth over a trillion dollars globally. With almost a million Muslims in South Africa, there’s an untapped market for items and events tailored for the needs of this denomination and this event is one such avenue.

The HalaalGoodsMarket is the first artisan Halaal Food and Design Market in South Africa.

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  • On the 29th of July 2017, the very first HalaalGoodsMarket took place at a venue in Kramerville in Sandton.

We chose a space that fitted the industrial feel we wanted, we designed a market that fitted the dream of an offering that was different to the usual and we had over 40 vendors put their trust in us and participate in our inaugural market.

We were overwhelmed with support by communities across religious, cultural and racial streams to the point of upsetting many patrons with very long lines and crowds (we are still sorry!) 

I could not have anticipated that so many patrons would come out and support this “idea” that was hatched all the way in 2013.

Today would have been our 3rd “birthday”, our third year of existence and oh how much we have grown. 

We have come a long way since then, and we still have an exciting journey ahead of us, HGM has become a part of the blood in our veins.

I miss HGM. My team misses HGM. We miss HGM.

See you again soon. Happy birthday to us ♥️ Alhamdulillah 

(Flashback to pictures from our very first EPIC fail & win market back in 2017, pics courtesy of @manmakecoffee )

#halaalgoodsmarket #artisanmarket #halaal #halal #food #drink #products #madeinSA #thefirst
  • May you have a blessed Eid to all those celebrating 🖤

We hope that we were able to bring a piece of HGM to your homes.

We loved putting the #HGMbox together for you. We will most certainly be bringing you more curated boxes in future! (Please mute sound if sensitive) #halaalgoodsmarket #eidmubarak
  • The first ever #HGMbox has been shipped. This was a task and a half, one that was a very new learning curve for us. So if you have ordered a box, you might have to anticipate the following:

1. We tried to do a personalised card inside the order. Realised that it’s overwhelming as a first attempt at couriering a curated box. So you may receive the wrong postcard, but your contents will be correct.

2. If you ordered more than one box, it may come to you in two batches rather than one. Human error, we booked a second courier at our expense to get your products to you.

3. Courier handling, we put bubble wrap inside the box AND outside the box. We send out packages that are perfectly wrapped however we cannot control the handling by courier, despite telling them and marking it fragile, you may experience a breakage, please forgive us and get in touch.

4. Each box, is packed by us with gratefulness, appreciation and excitement. We hope that you enjoy the treats! 
Please forgive us of any shortcomings with regard to our very first HGMbox. Your support has been immensely appreciated. 
If you have any queries or issues please email us, the link is in our profile. 
#halaalgoodsmarket
  • We are humbled and excited!! We are SOLD OUT. You have supported us like always! We will ship your piece of HGM out soon 🙌🏽 #HGMbox #halaalgoodsmarket
  • If you ordered an #HGMbox then you just got UPGRADED!! @maverickandjane are swopping out their popcorn cone for one of their NEW Eid Slabs at no extra cost!! Whoop whoop 🙌🏽 The first of it’s kind, HGM Treat Box is here. Bringing a piece of the HalaalGoodsMarket into your home.

Hop on to our website https://www. halaalgoodsmarket .co.za/hgm-treat-box to purchase. .

All orders received until Sunday 17th May 2020 will despatch from Monday-Tuesday.

#hgmbox #firstever #halaalgoodsmarket
  • The freshest addition to our boxes are being rolled and dipped, burfee truffles from @fortheloveofburfee will be heading into our boxes tomm, we are getting ready to ship!

The first of it’s kind, HGM Treat Box is here. Bringing a piece of the HalaalGoodsMarket into your home.

Hop on to our website https://www. halaalgoodsmarket .co.za/hgm-treat-box to purchase. .

All orders received until Sunday 17th May 2020 will despatch from Monday-Tuesday.

#hgmbox #firstever #halaalgoodsmarket
  • One of the two newest flavours of @fehmzmocktails will be included in the #HGMbox ♥️ .
The first of it’s kind, HGM Treat Box is here. Bringing a piece of the HalaalGoodsMarket into your home. Our first variety box of 22 items from 14 vendors of the market. It’s a whopper! 
Hop on to our website https://www. halaalgoodsmarket .co.za/hgm-treat-box to purchase. .

All orders received until Sunday 17th May 2020 will despatch from Monday-Tuesday.

All orders received after that date will be accumulated and despatched by Thursday – Final orders to be received by Tuesday 19th May 2020

Orders received from 20th May 2020 will be processed from 25th May onwards.

#hgmbox #firstever #halaalgoodsmarket
  • If you ordered an #HGMbox then you just got UPGRADED!! @maverickandjane are swopping out their popcorn cone for one of their NEW Eid Slabs at no extra cost!! Whoop whoop 🙌🏽 .

The first of it’s kind, HGM Treat Box is here. Bringing a piece of the HalaalGoodsMarket into your home. 
Hop on to our website https://www. halaalgoodsmarket .co.za/hgm-treat-box to purchase. .

All orders received until Sunday 17th May 2020 will despatch from Monday-Tuesday.

#hgmbox #firstever #halaalgoodsmarket
  • The @n.oud_ wet wipes have arrived and will be making their way into the #HGMbox soon!

We cannot wait to start packing and shipping these off! #halaalgoodsmarket *pictures for illustrative purposes only.

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